2010 in review-blog is alive and kicking :)

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meterâ„¢ reads This blog is doing awesome!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 5,200 times in 2010. That’s about 13 full 747s.

In 2010, there were 5 new posts, growing the total archive of this blog to 41 posts. There were 15 pictures uploaded, taking up a total of 8mb. That’s about a picture per month.

The busiest day of the year was February 22nd with 90 views. The most popular post that day was Please pay attention-the Sealdah bound R….

Where did they come from?

The top referring sites in 2010 were facebook.com, linkedin.com, lmodules.com, google.co.in, and twitter.com.

Some visitors came searching, mostly for wall-e, buy n large, walle, bipasha basu in saree, and sreelekha.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


Please pay attention-the Sealdah bound R… February 2010


Wall E,Google,Virgin and the Death of Branding? December 2009
1 comment


Where have all the Bong beauties gone?(The Telegraph-25th Jan) February 2009
1 comment


CV October 2009


Likhte likhte..love ho jaye.The mast mas… May 2010


Likhte likhte..love ho jaye.The mast mas…

Likhte likhte..love ho jaye.The mast mast svelte Raveena Tandon swings her ooh-so-perrfect hips and teasingly brushes the rotomac pen against her silken smooth cheeks.Back in 1995,that single visual was enough to induce the intention in us hapless teens,to switch from the perfectly functioning Reynolds 045 ball point pen to this new entrant in the market.

Cut to 2010.”Aur kya sir?Likh kar Far denge!”So says the new age angry young journo(not a man,no way) as he promises to bring down the politician in true Modi-sque(read Jaago Re)style in the latest Rotomac pen ad.Sigh.My mind rushes back to the innocent(and sexy) Raveena ad 15 years back-when this adulteration of the idea of the Gen next,or the understanding of the needs-wants were no where there to be felt.The pseudo marketer in me tries to compare the 2 ad-s-which one is more capable of arousing an intention to buy in the mind of the TG(hee hee,couldn’t resist this)Ok,the TG of 1995,was aroused enough(pun fully intended),to try this new brand while divorcing the faithful and wonderful Reynolds-so much for loyalty to the Reynolds brand.
The current TG is not so sure of switching-at all.May be the reason varies from 1.having too many options in the marketplace today;Linc,Parker(it was present back then too,but is a lot more affordable now),Cello etc; to 2.being more prone to using the keyboard than a pen for writing stuff and many more.
Still the understanding that stays with me is-this brand evolution is not too welcome-at least in the case of the ‘Non-size zero Bollywood heroine loving male’ TG(now that’s a segmentation!).and let me tell you-that is a number the brand manager will ignore at his/her own peril.

Likhte Likhte..love happened.And we are living happily ever after.