10 things one must do on social media to ‘belong’ :

John Doe@Social1. Review a film/book/ eaterie / Television commercial. You got it.A review.

2. Link lists of books read/films seen/pics taken on instagram, pinterest, goodreads etc. Strut.< IT folks don’t get excited>

3. Comment on other posts in threads to provoke. Troll.

4. Share your career progression in flashback mode.Share updates on completing schools,graduating-as if everyone on your list waited with bated breath to know that when you are 35/40.Timeline.

5. Use convoluted hashtags as a summary to your 30 line status.Well.#Hashtags.

6. Ask everyone not to share images of sorry looking pets,old people,poor kids, deities. Those images.

7. Share breaking news at a speed which will put Reuters to shame.Breaking News.

8. Crowdsource options to buy the latest gadget. And to subtly show you can afford one. Crowdsource /Strut 

9. Follow/subscribe to pages/people which make you appear well informed.Follow.

10. Share blog posts on your facebook wall/twitter handle. Guilty as charged.


2012: A digital review

Thought will do a roundup of all things digital which touched my life in 2012.


In all, fiddled around with around 150+ android apps at different times of the year. The ones that stood out were:


  • Flipboard– wonderful,wonderful intuitive UI. One could simply read on about absolutely meaningless stuff for hours.
  • London Olympics official apps– following your favourite player, and your nation was never this easy. Also with this app, ‘real time’ was actually real time. One could follow the exact miss of Sondhi which ensured India won’t get one more medal in shooting. You almost didn’t feel the need to curse DD/ESPNStar anymore
  • Linkedin- kept on giving updates at the rate of knots.
  • Temple Run and Subway surfer– ya ya, me too. They lived on-for a while- till I realized there is no end to the ‘high score’ you can set in them. < Or that others were much better at it.. >

All other apps shared space on the smart phone for hardly about a few weeks before being uninstalled.

Being Social



  • Topics for the status updates varied mostly between sports( London ‘12/Cricket), politics, travel etc.
  • Not surprisingly, the post on Tintin’s ( that’s my kid) addition to the family drew the maximum response from my burgeoning facebook base.
  • Got selective( finally) in adding anyone and everyone to the friend list. The ‘not now’ button proved to be a God send.
  • The birthday reminder continued to be THE most useful feature of fb.
  • Crucially, ‘m pretty sure, I accessed more of fb on my phone than on a laptop/PC.
  • Had impressive growth on the company page at www.facebook.com/boroplushealthyskin/
  1. Host of activities(ATL,BTL) integrated online
  2. Listened to the consumer
  3. Engaging conversation(s)
  4. The agency was proactive-in handling stuff real time- again crucial for attaining nirvana on your company brand page. I sincerely hope they are not reading this line and planning to get complacent tomorrow onwards 🙂


  • Used it as a source of real time information
  • Was more active in the latter half of the year
  • Was thankful for following some wonderful folks who added a lot of value with the stuff they shared.
  • Discovered that most ‘famous’ folks were quite responsive on twitter- to relevant tweets. From @BishanBedi to @BDutt to @bhogleharsha- they were all pretty real time in responding to direct messages.


Continued to be lazy on this promising front. It’s a tragic stat that I had more unpublished drafts on the blog than the glorious number of F-I-V-E posts which I managed during the 366 days of 2012.


Here is a cool way to read what I raked up on my blog which is now almost 6 years old 🙂 https://alekhya.wordpress.com/2013/01/29/2012-in-review/

The world didn’t end- but a 2nd new quizzing blog which I attempted to begin certainly did. The blog was more of an attempt to keep myself updated on trivia in the Business world. But yeah, it didn’t live to see even a 2nd post on it 😦

Instagram, Pinterest, Google+, glassdoor

  • Had flings with them. Suffice to say, none of them will ever have the longevity of a twitter or linkedin- let alone facebook.


  • Cricinfo continued to be the most favourite site after the utility and the informational sites ( moneycontrol,business standard, afaqs ). Their update in the new android app sucked big time though-hope they are doing something about it.
  • Firstpost surpised with its precise writing, real time posts and quality journalism

So yeah, that’s that. Speaking digitally, 2012 was by far the most engaging year- and early signs prove 2013 will better it- by some distance.